Titletown Brewing cans coming; 400 Honey coming to coolers
March 21, 2019
Green Bay - Press Gazette
GREEN BAY - Just as Dylan went electric, Titletown Brewing Co. has gone can.
The downtown Green Bay craft brewer probably won't resolve the debate over whether good craft beer belongs in bottles or cans, but it does expect the 12 ounce cans of Green 19 IPA and Johnny Blood Red hitting store shelves April 1 to boost sales.
Jim Kratowicz, the brewery's COO, said the move is in part in response to cherished Wisconsin pastimes like camping, golf, boating and tailgating at Brewers or Packers games cutting down on or banning glass bottles. New Glarus Brewing Co. started to can Spotted Cow and Moon Man pale ale for similar reasons back in 2016.
"It opens up new markets for us in outdoor events," Kratowicz said. "We anticipate it will boost the business."
Kratowicz said market research in 2013 showed Wisconsin craft beer drinkers preferred to buy bottles over cans. That's part of the reason Titletown was slower to embrace cans than it's younger local competitors.[Cans of Titletown Brewing Co.'s Green 19 IPA and Johnny Blood Red Ale will hit store shelves on April 1 while bottles of 400 Honey Ale (not pictured) will debut in late May.] Buy PhotoCans of Titletown Brewing Co.'s Green 19 IPA and Johnny Blood Red Ale will hit store shelves on April 1 while bottles of 400 Honey Ale (not pictured) will debut in late May. (Photo: Jeff Bollier/USA TODAY NETWORK-Wisconsin)
Since then, he said, cans have made a dent in bottles' popularity. He said Titletown will offer additional beers in cans later this year.
"Cans have gained ground, but bottles are still preferred," Kratowicz said.
Titletown plans to start bottling its popular 400 Honey Ale in the next month. The blonde ale remains one of the brewery's best sellers at its restaurant and tap room, and Kratowicz said he's excited the beer will be available at retailers across Wisconsin this summer.
"It's going to be big," Kratowicz said. "I liken the 400 Honey to Spotted Cow in that people know what they're going to get from it. It's a familiar flavor that we're really excited to distribute."